Why Less is More for Calm, Glowing, Beautiful Skin

Why Less is More for Calm, Glowing, Beautiful Skin



The skincare business is a billion dollar industry. There are thousands of products to choose from and dozens of new “must-have” ingredients are introduced every year. Cleansers, mists, serums, exfoliants, masks, eye creams, Vit C, Retinol, tourmaline crystals, activated charcoal; the choices are endless and overwhelming. But skincare doesn’t need to be so complicated.

At Lily De Mai, we are devotees of the Less Is More skincare approach and we believe that using a few high-performance products with the right key ingredients is the best prescription for calm, glowing, beautiful skin.


Here’s Why:

There are many ingredients and products that will nourish and revitalize your sensitive skin, but there are those that don’t play well together or are too powerful for daily use. For example, using an active like retinol at 1%, 3 times per week is too aggressive. Following it with a night cream that contains AHA? ouch! Physical exfoliates like herbs, spices, and shells are too harsh and can create micro-tears in your skin. Love your Clarisonic? We do too but using it every evening with your favorite foaming cleanser will deplete your skin barrier.

During my work as an esthetician, the number one concern of my clients was sensitive skin. More times than not they were over treating their skin. Over-cleansing, over-exfoliating, or layering multiple serums or spot treatments. Their skin was in a constant cycle of sensitization. Dermatologist Joshua Zeichner, MD, told Glamour.com. “I frequently see women who are so dedicated to their anti-aging regimen that they combine multiple irritating products, which leave the skin red and inflamed."

As you can see mixing these potent substances or applying too often will likely cause major irritation, which means you’re taking a big step backward away from beautiful skin.


Simplicity = Maximum Effectiveness

Like friends, high-quality in fewer numbers are far better than low-quality in droves. When it comes to skincare, focus only on the ingredients that are clinically proven and have demonstrated a visible change in sensitive skin. In reality, there are only a handful of skin care ingredients that have consistently shown true benefits for sensitive skin. These are the high performers to zone in on:


Skin-Identical Ingredients

These are by far the most important ingredients for sensitive skin. Skin identical ingredients mimic the naturally occurring components of healthy skin. They help to replenish the protective skin barrier, keep skin hydrated, repel bacteria, and allergens, and maintain proper skin pH and beneficial bacteria. They include ingredients like ceramides, sodium PCA, and plant sterols.


Evidence-Based Active Ingredients

Vitamin C and peptides are not only gentle and effective age-defying ingredients, but they are some of the most studied and proven to transform skin. The antioxidant activity of vitamin C protects skin from UV induced photodamage, which means brighter, more even-toned skin. While peptides increase collagen and elastin production, promoting firmer, fuller skin with fewer wrinkles and sagging.


Certified Organic Botanical Extracts and Plant Oils:

Nature offers us a bounty of plant oils and extracts full of phytonutrients, phytosterols, vitamins, and minerals. Green Tea, licorice, and shiso oil are examples of botanical extracts that have been proven to exhibit anti-inflammatory, anti-allergic, antioxidant and hydrating properties. That means calm, soothed skin that is less irritated, red, itchy and reactive.


Simply Beautiful: The Sensitive Skincare Edit

Using fewer products with the right ingredients means less product interaction and fewer ingredients for your skin to react to.   Here’s what you need:

A gentle cleanser to sweep away the day's dirt, environmental pollution, and excess oil while creating a clean surface for following actives and treatments. Our RENEW Restorative Calming Cream Cleanser features organic Argan oil, Panthenol and Allantoin to gently cleanse, encourage cell turnover and increases radiance.


RENEW Restorative | Calming Cream Cleanser

RENEW Restorative | Calming Cream Cleanser


Drench your skin with a balancing, humectant-rich, hydrating facial mist.  Our BLIS NMF | Transformative Moisture Mist features Natural Moisturizing Factors (NMF) hyaluronic acid and sodium PCA to dramatically increase and maintain skin hydration. While raw earth, bio-available minerals, re-mineralize the skin and balance oil production.

BLISS NMF | Transformative Moisture Mist


A highly concentrated serum containing age-defying active ingredients, such as peptides or vitamin C, targets environmental damage and builds collagen. HARMONY Omega 3|6 Recovery Serum calms and restores the protective skin barrier with Skin Identical ceramide 3, while tripeptide-29 stimulates collagen production, plumps, and firms skin and minimizes the appearance of fine lines and wrinkles.

HARMONY Omega 3|6 Recovery Serum

SANCTUARY Vita3 | Anti-Ox Defense Serum features a blend of 5 organic superfruit oils, CoEnzyme Q10 and tetrahexyldecyl ascorbate, a non-irritating, bio-available vitamin C ester. Together they help to protect skin from UV and pollution with a boost of anti-oxidants, decrease pigmentation spots, and promote a brighter more luminous skin tone.

SANCTUARY Vita3 | Anti-Ox Recovery Serum

A simplified sensitive skin care routine with high-performance ingredients will maximize hydration, reduce sensitivity and infuse the skin with glow-boosting, age-defying actives without harming delicate skin.  Learn more about our Skin Identical - Organic - Active formulation philosophy at LILY DE MAI.






The information provided on this blog is for educational purposes only and should not be considered medical advice, diagnosis, or treatment.  Always seek the advice of your physician or qualified health provider with any concerns or questions about a persistent problem or medical condition.

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Sara Runser, Founder

At LILY DE MAI we believe in the purity of nature and the power of science to transform your sensitive skin. We’ve devoted years of research into how skin works and what ingredients from nature and skin care science best support and promote healthy, beautiful skin.

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